EMAIL MARKETING & STRATEGY

SPRING CLEANING CHECKLIST

The below email resulted in 495 appointments booked in April 2022.

CATURDAY CAMPAIGN

As The Animal Rescue Site brand writer, I developed a campaign to reach our cat-loving audience through “Caturday” emails.

PERSONALIZATION & GAMIFICATION

I’m passionate about engaging audiences through interactive content, personalization and gamification.

Below is an example of a personalized email.

Drag the cursor below to see both the cat and dog version that was sent to users based on product preferences.

FUNDRAISING & PETITIONS

In addition to e-commerce emails, I wrote long-form copy for our Freekibble, Take Action, and The Animal Rescue Site audiences. Below are examples of fundraiser copy for various programs and events!

BRAND MANAGEMENT

As the Creative Kidstuff email brand leader, I’ve developed brand strategies, tone, and copy to reach shoppers all year long.

WEB COPY

Below are examples of web copy I’ve worked on throughout my writing career.